Naresh Subramaniyan
Is Healthcare the new Religion?
Is Healthcare the new Religion?
Is Healthcare the new Religion?
An interactive simulation that ignites introspection amongst audience to ponder how influential healthcare is in their lives
An interactive simulation that ignites introspection amongst audience to ponder how influential healthcare is in their lives
An interactive simulation that ignites introspection amongst audience to ponder how influential healthcare is in their lives
Overview
Overview
Overview
Client:
ISDI Thesis Project
My Role:
Solo Project
Period:
Nov 21 - May 22
Deliverables:
Mobile Design, Visual Design
Description
During the pandemic, there was an overdose of media, products, and habits that were endorsed by medical professionals. Most of them were followed by me blindly. This made me reflect on whether I was treating healthcare advice with blind faith, almost like a religion. I wanted to explore if this was a personal experience or a broader phenomenon that existed even before COVID-19.
During the pandemic, there was an overdose of media, products, and habits that were endorsed by medical professionals. Most of them were followed by me blindly. This made me reflect on whether I was treating healthcare advice with blind faith, almost like a religion. I wanted to explore if this was a personal experience or a broader phenomenon that existed even before COVID-19.
During the pandemic, there was an overdose of media, products, and habits that were endorsed by medical professionals. Most of them were followed by me blindly. This made me reflect on whether I was treating healthcare advice with blind faith, almost like a religion. I wanted to explore if this was a personal experience or a broader phenomenon that existed even before COVID-19.
Discover
Discover
Discover
Research Background
During the Pandemic everybody was trying to play doctor. Most notable Donald Trump said, "“What if we hit the body with tremendous light? Because you see it gets in the lungs, and it does a tremendous number on the lungs.” On the other hand doctors were playing god with Dr Antony Fauci claiming " If you are trying to get at me as a public health official and a scientist, you’re really attacking not only Dr. Anthony Fauci, you’re attacking science.” For a period of time Doctors were the new gods.
During the Pandemic everybody was trying to play doctor. Most notable Donald Trump said, "“What if we hit the body with tremendous light? Because you see it gets in the lungs, and it does a tremendous number on the lungs.” On the other hand doctors were playing god with Dr Antony Fauci claiming " If you are trying to get at me as a public health official and a scientist, you’re really attacking not only Dr. Anthony Fauci, you’re attacking science.” For a period of time Doctors were the new gods.
Stats
As part of the research process 32 people across different walks of life were asked about the extent of influence that the Healthcare industry had on their lives. The following are their impressions
As part of the research process 32 people across different walks of life were asked about the extent of influence that the Healthcare industry had on their lives. The following are their impressions
20%
Indifferent
Indifferent
20% of my audience felt indifferent towards the influence of healthcare
25%
Helpless
Helpless
25% of my audience felt helpless towards the influence of healthcare
55%
Ignorant
Ignorant
55% of my audience were ignorant towards the influence of healthcare
Insights
"I don't like the feeling of feeling sick. So the smallest amount of sickness I take a Dolo 650."
Riya Biyani,19, Student
"The groceries I buy should be healthy and approved by doctors. Only then I get those groceries"
Rahul Reddy, 32, Business Analyst
"Anything wrong with anyone in my family I immediately call my doctor. Only after I hear his voice I calm down"
Kalyana Sundaram, 64
Research Conclusions
As found in the research, many people are either helpless or indifferent or comfortable with healthcare having great influence in their lives. Therefore, the thesis outcome must try to make people think about how influential the healthcare industry is in their lives.
As found in the research, many people are either helpless or indifferent or comfortable with healthcare having great influence in their lives. Therefore, the thesis outcome must try to make people think about how influential the healthcare industry is in their lives.
As found in the research, many people are either helpless or indifferent or comfortable with healthcare having great influence in their lives. Therefore, the thesis outcome must try to make people think about how influential the healthcare industry is in their lives.
Define
Define
Define
The Solution
To ignite an introspection in people in a light-hearted nature and non-didactic manner, I decided to come up with an interactive ad for a game. This would involve world building and a narrative that compares today's society to a fictional world.
To ignite an introspection in people in a light-hearted nature and non-didactic manner, I decided to come up with an interactive ad for a game. This would involve world building and a narrative that compares today's society to a fictional world.
To ignite an introspection in people in a light-hearted nature and non-didactic manner, I decided to come up with an interactive ad for a game. This would involve world building and a narrative that compares today's society to a fictional world.
To spread the message warning people of healthcare's influence a symbol was required. Since one of the solution objectives/ considerations was to ensure the message was not too preachy. Therefore, I came up with the concept of the meerkat. I felt that the meerkat was a very relevant symbol to represent people. Primarily because the meerkat is a creature that exists in multiples and moves around in herds. This represented the herd mentality among people that made them easy to influence in the first place.
To spread the message warning people of healthcare's influence a symbol was required. Since one of the solution objectives/ considerations was to ensure the message was not too preachy. Therefore, I came up with the concept of the meerkat. I felt that the meerkat was a very relevant symbol to represent people. Primarily because the meerkat is a creature that exists in multiples and moves around in herds. This represented the herd mentality among people that made them easy to influence in the first place.
To spread the message warning people of healthcare's influence a symbol was required. Since one of the solution objectives/ considerations was to ensure the message was not too preachy. Therefore, I came up with the concept of the meerkat. I felt that the meerkat was a very relevant symbol to represent people. Primarily because the meerkat is a creature that exists in multiples and moves around in herds. This represented the herd mentality among people that made them easy to influence in the first place.
Concepts
N'goni - Religious Leader
This character represented the religious leader and was a metaphor for religious influence
This character represented the religious leader and was a metaphor for religious influence
Docson - The Healer
This character represented a healthcare professional and was a metaphor for medical influence
This character represented a healthcare professional and was a metaphor for medical influence
Final Design
Final Design
Final Design
