Naresh Subramaniyan
Tomorrow Garden
Tomorrow Garden
Tomorrow Garden
An Integrated Precision Farming System that maximises the ROI of Farmers
An Integrated Precision Farming System that maximises the ROI of Farmers
An Integrated Precision Farming System that maximises the ROI of Farmers
Overview
Overview
Overview
Client:
ISDI Parsons Project
My Role:
Lead Designer
Period:
Sep 21 - Jan 22
Deliverables:
UX/UI Design, Service Design
Description
Tomorrow Garden is an integrated technology driven agriculture system that helps mid sized farmers (those with 5-30 acres of land) maximize their ROI and reduce wastage. It was a two person team.
Tomorrow Garden is an integrated technology driven agriculture system that helps mid sized farmers (those with 5-30 acres of land) maximize their ROI and reduce wastage. It was a two person team.
Tomorrow Garden is an integrated technology driven agriculture system that helps mid sized farmers (those with 5-30 acres of land) maximize their ROI and reduce wastage. It was a two person team.
Discover
Discover
Discover
Research Background
There has been a huge technological boom in the agriculture sector with many developments like the creation of new drone based startups, adoption of nano fertilizers and usage of Genetically modified crops. This meant that contrary to many popular assumptions, the Indian Agriculture Industry is not primitive and new technology is available and affordable to farmers.
There has been a huge technological boom in the agriculture sector with many developments like the creation of new drone based startups, adoption of nano fertilizers and usage of Genetically modified crops. This meant that contrary to many popular assumptions, the Indian Agriculture Industry is not primitive and new technology is available and affordable to farmers.
Stats
40
Drone start-ups have successfully made drones affordable & popular among indian farmers”
Drone start-ups have successfully made drones affordable & popular among indian farmers”
The Indian Council of Agricultural Research , 2021
10k
Kilograms of Nano fertilisers delivered to Sri Lanka in the wake of their contamination crisis
Kilograms of Nano fertilisers delivered to Sri Lanka in the wake of their contamination crisis
OP India,2021
4th
India became the fourth largest cultivator of Genetically Modified crops by acerage
India became the fourth largest cultivator of Genetically Modified crops by acerage
International Service for the Acquisition of Agri-biotech Applications, 2021
Insights
“Due to unpredictable factors like rainfall, we need to be very efficient and need maximum returns”
Insight from Interview with farmers
"The biggest problem with agricultural solutions is that they are all fragmented"
Insight from interview with Agricultural research professor
“With the advent of smart phones we are now always looking at new trends and tech to help increase our ROI”
Insight from Interview with farmers
Research Conclusions
While the Indian agriculture sector is on the verge of embracing integrated technology and Indian farmers are very willing to adopt practices that increase their ROI. The biggest problem with current agricultural solutions is that they are all fragmented.
While the Indian agriculture sector is on the verge of embracing integrated technology and Indian farmers are very willing to adopt practices that increase their ROI. The biggest problem with current agricultural solutions is that they are all fragmented.
While the Indian agriculture sector is on the verge of embracing integrated technology and Indian farmers are very willing to adopt practices that increase their ROI. The biggest problem with current agricultural solutions is that they are all fragmented.
Define
Define
Define
The Solution
Given the fragmented nature of the agricultural solutions, Tomorrow Garden aims to be an integrated technology driven agriculture system that maximizes their ROI and reduces wastage
Given the fragmented nature of the agricultural solutions, Tomorrow Garden aims to be an integrated technology driven agriculture system that maximizes their ROI and reduces wastage
Given the fragmented nature of the agricultural solutions, Tomorrow Garden aims to be an integrated technology driven agriculture system that maximizes their ROI and reduces wastage
Concepts
The Tomorrow Garden System
Containing the above the Tomorrow Garden system aims to be holistic system that can empower farmers with all the tools needed to accurately predict, plan and manage their farms. The system tries to reduce wastage and improve the productivity while maintaining the sustainability of the farmland
Containing the above the Tomorrow Garden system aims to be holistic system that can empower farmers with all the tools needed to accurately predict, plan and manage their farms. The system tries to reduce wastage and improve the productivity while maintaining the sustainability of the farmland
Integrated Precision Farming
Tomorrow Garden divides the farmland into sectors; monitors the plant health; measures the soil pH and moisture and tracks the minerals in the soil. These allow for scheduled and precise intervention, systematic irrigation, pest control and farmland sustainability
Tomorrow Garden divides the farmland into sectors; monitors the plant health; measures the soil pH and moisture and tracks the minerals in the soil. These allow for scheduled and precise intervention, systematic irrigation, pest control and farmland sustainability
Narrative
Final Design
Final Design
Final Design
Visually Descriptive
The design focused on providing visual cues for the information
The design focused on providing visual cues for the information
The design focused on providing visual cues for the information
Futuristic but not alien
The designs were intended to be futuristic, fresh and visually pleasing while not being something that is alien to the rural Indian farmer
The designs were intended to be futuristic, fresh and visually pleasing while not being something that is alien to the rural Indian farmer
The designs were intended to be futuristic, fresh and visually pleasing while not being something that is alien to the rural Indian farmer
Mascot Driven branding
In order to appeal to the rural Indian farmers we also had a mascot (Raju) who was front and center in all of our messaging
In order to appeal to the rural Indian farmers we also had a mascot (Raju) who was front and center in all of our messaging
